In my role as Director of Content at Revive, I often took on projects within the agency’s robust managed care practice. This highly skilled team supported hospitals, health systems and provider groups in navigating complex and often contentious contract negotiations with communications plans designed to keep providers in-network and at reasonable reimbursement rates.

Through its work with providers organizations around the country, this practice gained invaluable insight into payer trends that were negatively impacting clients. The impetus for Un-covered was to centralize this knowledge and gather proof points from relevant media coverage. I worked hand-in-hand with a UX designer to develop what is essentially a news aggregator with a specific managed care POV layered on top. I ran a team that monitored payer news and selected three pieces of coverage to highlight each week. I mentored junior employees as they worked on writeups and also partnered closely with a colleague in the managed care practice to build out supporting extensions such as a newsletter and social media page.

I also worked with the practice to recruit industry executives, such as Wendell Potter, the ex-Cigna executive turned whistleblower. Mr. Potter’s organization now funds the site and all of its associated activity.